Leveraging your customer base – what is your Temecula?
What is your Temecula?
What do I mean by that? Well, the video below from bicycling.com is a great read on how you can leverage your existing assets to bring value to your business, domain, or blog. The Temecula area just outside San Diego is a beautiful place: ton of mountains, a free public campground at Vail Lake, amongst many other great outdoor features. But what draws me to this place, is what one land owner is doing with his private land: opening it up to the mountain bike community for development.
The owner of this land in Temecula, has opened up his property to allow mountain bike enthusiasts to create a series of trails and the like – all for free. What a beautiful thing for all parties. The land owner gets his land developed and on the map as a destination for mountain bikers and trail enthusiasts, and the mountain bikers can build trails to shred – for free.
What a brilliant idea for this guy who owns the land – he gets his land developed for free and his customers (albeit free for now) win. He can then parlay this into a revenue generating machine at some point down the road, but the great part is his initial outlay has been outsourced for a spectacular price: free.
So today I ask you to ponder, “what’s your Temecula?” and how can you leverage existing assets to help take your site, blog, or business to the next level?
